"What does a good brief look like?"

This is the #1 question we hear from marketers. To help them write a great brief each time, every time, BriefLogic offers the following:


Templates alone cannot guarantee the quality of input that goes into a brief. But they can help organize and prompt for critical information. And templates can help frame a story that is both meaningful and inspirational to your creative team. BriefLogic brief templates differ from other alternatives in three key areas:

BriefLogic templates leverage our cross-industry experience, so they reflect best-practices from around the Fortune 500.

BriefLogic templates are custom-designed for your organization, using nomenclature that is familiar to your marketers and your Creative Teams.

BriefLogic templates don’t simply provide a blank space for input . . . they include prompts that frame the information being sought to help facilitate the quality of input your Creative Teams crave.


Aligning your marketers around a common set of expectations is a critical step toward elevating the quality of your briefs. The Brief Rubric defines exactly what gold-standard input looks like for the core components of a brief, removing any ambiguity as to what level of information is expected.

Contact us to learn how our briefing tools can help your marketers write great briefs for every project, large or small!