Custom-Designed Briefing Templates and Tools

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ back_color=”color-lxmt” overlay_alpha=”100″ gutter_size=”100″ shift_y=”0″ style=”dark” row_name=”Question”][vc_column column_width_use_pixel=”yes” align_horizontal=”align_center” overlay_alpha=”100″ gutter_size=”0″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/1″ column_width_pixel=”800″][vc_custom_heading text_size=”fontsize-155944″ text_font=”font-156269″ text_weight=”700″ text_transform=”uppercase” separator=”yes” separator_color=”yes” sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” subheading=”This is the #1 question we hear from marketers. To help them write a great brief each time, every time, BriefLogic offers the following:”]“What does a good brief look like?”[/vc_custom_heading][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”1″ bottom_padding=”1″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ css=”.vc_custom_1454622768221{padding-top: 3px !important;padding-bottom: 3px !important;}”][vc_column column_width_use_pixel=”yes” align_horizontal=”align_right” overlay_alpha=”100″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/2″ column_width_pixel=”800″][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_font=”font-156269″ text_weight=”700″ text_transform=”uppercase” separator=”yes” separator_color=”yes” sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” subheading=”Templates alone cannot guarantee the quality of input that goes into a brief. But they can help organize and prompt for critical information. And templates can help frame a story that is both meaningful and inspirational to your creative team. BriefLogic brief templates differ from other alternatives in three key areas:
“]CUSTOM-DESIGNED BRIEFING TEMPLATES[/vc_custom_heading][/vc_column][vc_column width=”1/2″][vc_accordion][vc_accordion_tab title=”Cross Industry”][vc_icon position=”left” icon=”fa fa-area-chart” icon_color=”color-wvjs” title=”BriefLogic templates leverage our cross-industry experience, so they reflect best-practices from around the Fortune 500.”][/vc_icon][/vc_accordion_tab][vc_accordion_tab title=”Custom Designed”][vc_icon position=”left” icon=”fa fa-exchange” icon_color=”color-wvjs” title=”BriefLogic templates are custom-designed for your organization, using nomenclature that is familiar to your marketers and your Creative Teams.”][/vc_icon][/vc_accordion_tab][vc_accordion_tab title=”Responsive”][vc_icon position=”left” icon=”fa fa-terminal” icon_color=”color-wvjs” title=”BriefLogic templates don’t simply provide a blank space for input . . . they include prompts that frame the information being sought to help facilitate the quality of input your Creative Teams crave.”][/vc_icon][/vc_accordion_tab][/vc_accordion][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”30″ back_color=”color-nhtu” back_image=”45310″ back_repeat=”no-repeat” back_position=”center center” parallax=”yes” overlay_alpha=”0″ equal_height=”yes” gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” expand_height=”yes” style=”light” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_empty_space empty_h=”5″][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”1″ bottom_padding=”1″ back_color=”color-lxmt” overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ shift_y=”0″ css=”.vc_custom_1454625656660{padding-top: 3px !important;padding-bottom: 3px !important;}”][vc_column width=”1/4″][/vc_column][vc_column column_width_percent=”30″ position_vertical=”middle” align_horizontal=”align_right” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/4″][vc_empty_space empty_h=”4″][uncode_slider slider_type=”fade” slider_interval=”5000″ slider_navspeed=”400″ slider_loop=”yes”][vc_row_inner][vc_column_inner width=”1/1″][vc_column_text css_animation=”alpha-anim”]

Marketers can reference the Rubric while they’re crafting their input.  Managers can leverage the Rubric to evaluate briefs consistently and objectively.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/1″][vc_column_text css_animation=”alpha-anim”]

Your entire marketing department will be managing not just to a common standard  . . . but to a standard that is unsurpassed in the industry. 

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/1″][vc_column_text css_animation=”alpha-anim”]

The BriefLogic Rubric reflects our unparalleled knowledgebase that comes from reviewing briefs from the world’s top advertisers each year.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/uncode_slider][/vc_column][vc_column column_width_use_pixel=”yes” overlay_alpha=”100″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/4″ column_width_pixel=”800″][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_font=”font-156269″ text_weight=”700″ text_transform=”uppercase” separator=”yes” separator_color=”yes” sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” subheading=”Aligning your marketers around a common set of expectations is a critical step toward elevating the quality of your briefs. The Brief Rubric defines exactly what gold-standard input looks like for the core components of a brief, removing any ambiguity as to what level of information is expected.”]BRIEF RUBRIC™[/vc_custom_heading][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”4″ shift_y=”0″][vc_column column_width_percent=”25″ position_vertical=”middle” align_horizontal=”align_right” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/4″][/vc_column][vc_column column_width_percent=”25″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/4″][vc_button button_color=”color-nhtu” size=”btn-lg” radius=”btn-circle” border_animation=”btn-ripple-in” outline=”yes” css_animation=”bottom-t-top” link=”url:http%3A%2F%2Fbrieflogic.com%2Fcontact||” width=”50″ icon=”fa fa-envelope-o”]CONTACT[/vc_button][/vc_column][vc_column column_width_use_pixel=”yes” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/4″ column_width_pixel=”800″][vc_column_text]Contact us to learn how our briefing tools can help your marketers write great briefs for every project, large or small! [/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row]