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[vc_row row_height_percent=”0″ back_color=”color-gyho” overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1/1″][vc_gallery el_id=”gallery-162332″ type=”carousel” medias=”44790,44791,44792,44794,44795,44796,44797,44798,44799″ carousel_lg=”6″ carousel_md=”4″ carousel_sm=”2″ gutter_size=”3″ media_items=”media|nolink|original,icon” carousel_v_align=”middle” carousel_interval=”3000″ carousel_navspeed=”200″ carousel_loop=”yes” carousel_dots=”yes” carousel_dots_mobile=”yes” carousel_dots_inside=”yes” single_overlay_opacity=”50″ single_overlay_anim=”no” single_padding=”2″ single_css_animation=”alpha-anim” lbox_skin=”white” lbox_no_tmb=”yes” lbox_no_arrows=”yes”][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”0″ overlay_alpha=”0″ gutter_size=”100″ shift_y=”0″ style=”inherited”][vc_column column_width_percent=”100″ align_horizontal=”align_center” overlay_alpha=”100″ gutter_size=”4″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″][vc_column_inner column_width_use_pixel=”yes” align_horizontal=”align_center” gutter_size=”3″ font_family=”font-762333″ overlay_alpha=”100″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ mobile_width_full=”” width=”1/1″ column_width_pixel=”700″][vc_custom_heading text_size=”h1″ text_space=”fontspace-111509″ text_font=”font-762333″ text_transform=”capitalize” separator=”yes” separator_color=”yes” sub_lead=”yes” sub_reduced=”yes” text_align=”text-center” text_serif=”” subheading=”BriefLogic helps marketers maximize the impact of their activities and optimize the efficiency of their resources by improving the planning and input phases of their Marketing Communications process.”]The fastest path to higher marketing ROI[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_empty_space empty_h=”4″][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-gyho” overlay_alpha=”100″ equal_height=”yes” gutter_size=”100″ shift_y=”0″ style=”inherited”][vc_column column_width_percent=”100″ align_horizontal=”align_center” overlay_alpha=”100″ gutter_size=”4″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/4″][/vc_column][vc_column width=”1/4″][uncode_counter value=”540,000,000,000″ prefix=”$” text=”Spent globally this year in advertising” css_animation=”alpha-anim”][/vc_column][vc_column width=”1/4″][vc_empty_space empty_h=”2″][uncode_slider slider_interval=”5000″ slider_navspeed=”200″ slider_loop=”yes”][vc_row_inner][vc_column_inner width=”1/1″][vc_column_text css_animation=”right-t-left” css=”.vc_custom_1455824470322{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}”]

The activities funded by those dollars (digital, broadcast, print, etc.) play a strategic role in the success – or failure  of their company.  

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And yet many of those activities will be initiated with a brief that was thrown together hastily . . . if at all.  At best, this causes additional cycles, cost, and frustration during the development process.  

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At worst, activities go to market with weak messaging against misaligned targets . . . significantly reducing their ROI.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/uncode_slider][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ overlay_alpha=”0″ gutter_size=”100″ shift_y=”0″ style=”inherited”][vc_column column_width_percent=”75″ align_horizontal=”align_center” overlay_alpha=”100″ gutter_size=”4″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”100″ medium_width=”3″ shift_x=”0″ shift_y=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/3″ link_to=”url:http%3A%2F%2Fwww.brieflogic.com%2Fservices%2Fcorporate-training%2F||”][vc_icon position=”left” icon=”fa fa-edit” icon_color=”accent” size=”fa-2x” text_size=”h5″ css_animation=”bottom-t-top” animation_delay=”200″ align=”left” link=”url:http%3A%2F%2Fwww.brieflogic.com%2Fservices%2Fcorporate-training%2F||”]We provide onsite training on how to write better briefs.[/vc_icon][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”100″ medium_width=”3″ shift_x=”0″ shift_y=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/3″ link_to=”url:http%3A%2F%2Fwww.brieflogic.com%2Fservices%2Fbriefing-templates-and-tools%2F||”][vc_icon position=”left” icon=”fa fa-wrench” icon_color=”accent” size=”fa-2x” text_size=”h5″ css_animation=”bottom-t-top” animation_delay=”400″ align=”left” link=”url:http%3A%2F%2Fwww.brieflogic.com%2Fservices%2Fbriefing-templates-and-tools%2F||”]Custom-designed briefing templates and tools.[/vc_icon][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”100″ medium_width=”3″ shift_x=”0″ shift_y=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/3″ link_to=”url:http%3A%2F%2Fwww.brieflogic.com%2Fservices%2Fbriefing-process-design%2F||”][vc_icon position=”left” icon=”fa fa-bar-graph-2″ icon_color=”accent” size=”fa-2x” text_size=”h5″ css_animation=”bottom-t-top” animation_delay=”600″ align=”left” link=”url:http%3A%2F%2Fwww.brieflogic.com%2Fservices%2Fbriefing-process-design%2F||”]Develop (or optimize) briefing processes.[/vc_icon][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”100″ medium_width=”3″ shift_x=”0″ shift_y=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/3″ link_to=”url:http%3A%2F%2Fwww.brieflogic.com%2Fservices%2Fcontent-quality-assessment%2F||”][vc_icon position=”left” icon=”fa fa-check” icon_color=”accent” size=”fa-2x” text_size=”h5″ css_animation=”bottom-t-top” animation_delay=”200″ align=”left” link=”url:http%3A%2F%2Fwww.brieflogic.com%2Fservices%2Fcontent-quality-assessment%2F||”]Analyze briefing content quality.[/vc_icon][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”100″ medium_width=”3″ shift_x=”0″ shift_y=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/3″][vc_icon position=”left” icon=”fa fa-eye” icon_color=”accent” size=”fa-2x” text_size=”h5″ css_animation=”bottom-t-top” animation_delay=”400″ align=”left”]Continuously monitoring brief quality and compliance.[/vc_icon][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”100″ medium_width=”3″ shift_x=”0″ shift_y=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/3″][vc_icon position=”left” icon_color=”color-xsdn” size=”fa-2x” text_size=”h5″ css_animation=”bottom-t-top” animation_delay=”600″ align=”left”][/vc_icon][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”6″ bottom_padding=”6″ back_color=”color-wayh” back_image=”45295″ back_position=”center center” parallax=”yes” overlay_color=”color-wayh” overlay_alpha=”40″ gutter_size=”100″ shift_y=”0″ style=”inherited”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” style=”dark” overlay_alpha=”100″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/1″][vc_gallery el_id=”gallery-35677″ type=”carousel” medias=”12164″ carousel_lg=”1″ carousel_md=”1″ carousel_sm=”1″ gutter_size=”0″ media_items=”icon,media|lightbox|original” carousel_type=”fade” carousel_interval=”5000″ carousel_navspeed=”400″ carousel_nav=”yes” carousel_dots_mobile=”yes” carousel_autoh=”yes” carousel_textual=”yes” single_overlay_opacity=”50″ single_padding=”2″ single_title_dimension=”h4″ single_title_family=”font-762333″ single_title_height=”fontheight-524109″ single_css_animation=”zoom-in” single_animation_delay=”200″ carousel_twitter=”yes” title=”Testimonials”][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”3″ overlay_alpha=”0″ gutter_size=”100″ shift_y=”0″ style=”inherited”][vc_column column_width_percent=”100″ align_horizontal=”align_center” overlay_alpha=”100″ gutter_size=”4″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″][vc_column_inner column_width_use_pixel=”yes” align_horizontal=”align_center” gutter_size=”3″ font_family=”font-762333″ overlay_alpha=”100″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ mobile_width_full=”” width=”1/1″ column_width_pixel=”700″][vc_custom_heading text_size=”h1″ text_space=”fontspace-111509″ text_font=”font-762333″ text_transform=”capitalize” separator=”yes” separator_color=”yes” sub_lead=”yes” sub_reduced=”yes” text_align=”text-center” text_serif=”” subheading=”See how our services can help! “]Is your organization having challenges writing briefs for your creative team?[/vc_custom_heading][vc_button button_color=”color-prif” size=”btn-lg” radius=”btn-round” border_animation=”btn-ripple-out” link=”url:http%3A%2F%2Fwww.brieflogic.com%2Fservices%2F||” icon=”fa fa-line-chart”]SERVICES[/vc_button][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]