Who We Are
Casey Jones, most recently Global Vice President of Marketing for Dell, is the co-founder of BriefLogic, a marketing technology and services corporation. While at Dell, Jones led the global consolidation of over 800 marketing communications agencies, starting with a business objective of $50 million in annual OPEX savings. He was brought in from global agency giant, McCann Worldgroup where he led cross-functional strategy development for agency clients totaling over $2 billion in billings.
Before joining McCann Worldgroup where he worked on Microsoft, Intel and HP, Jones was Executive Vice President and Managing Director of Grey Global Group's technology practice and CEO of Grey's integrated San Francisco office where he led the agency's work on global clients including Oracle, Cisco, McAfee, and VERITAS.
Prior to joining Grey, Jones was Senior Vice President and Senior Account Director with EURO RSCG DSW Partners, managing Intel's North American business for the agency.
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BriefLogic is in the business of helping marketers and agencies increase their value and impact on their businesses in a measurable way. Our software ensures companies and agencies like yours create high quality, consistent input briefs for all marketing deliverables, so you speed both the process and quality of your marketing. Companies and agencies that use BriefLogic's tools and training are reaping significant savings by improving the quality of the input into for every marketing project. "Garbage in, garbage out" turns into "quality in, quality out" and marketing delivers consistent, measurable business results.
