Who We Are

Casey Jones, a recent Global Vice President of Marketing for Dell, is the co-founder of BriefLogic, a marketing technology and training corporation, as well as co-author with University of Texas professor of philosophy Dr. Daniel Bonevac, of Perception Space: Understanding, Mapping and Changing What People Believe About Your Brand, a theoretical work spanning five academic and professional disciplines. While at Dell, Jones led the global consolidation of over 800 marketing communications agencies, starting with a business objective of $50 million in annual OPEX savings. He was brought in from global agency giant, McCann Worldgroup where he led cross-functional strategy development for agency clients totaling over $2 billion in billings.

Before joining McCann Worldgroup to focus on first, Microsoft, then Intel and HP, Jones was Executive Vice President and Managing Director of Grey Global Group’s technology practice and CEO of Grey’s integrated San Francisco office where he led the agency’s work on global clients including Oracle, Cisco, McAfee, and VERITAS.

Prior to joining Grey, Jones was Senior Vice President and Senior Account Director with EURO RSCG DSW Partners, managing Intel's North American business for the agency.