Jones&Bonevac understands the briefing process. One element of our Consulting Services includes a one-day workshop devoted to helping marketers improve the way in which they engage with their agencies. The Jones&Bonevac Agency Input Boot Camp provides valuable insights about how to make the briefing process more efficient. Whether your marketers are fresh out of graduate school or seasoned with years of experience, we will provide them with useful information and tools unavailable anywhere else. Our intensive training teaches marketers how various sections of a brief, like Target Audience Analysis, Competitive Landscape, and Success Metrics (just to name a few) can all help agencies better deliver their message to the consumer. We give examples of briefs, both good and bad. We even provide the opportunity to workshop any current briefs that participating marketers are working on.

As inconceivable as it would be for a marksman to shut their eyes before firing at a target, this is exactly what corporations do when they engage outside agencies of any kind to accomplish marketing objectives. Ours is a half-trillion dollar industry. No agency assignment, no project, no campaign and no partnership between a corporation and agencies is as powerful, or timely or cost-efficient as it could have been, had it been better conceived. All assignments start with a briefing, either formal or informal.

When marketers know how to brief an agency right the first time, valuable client and agency resources are better allocated toward ensuring quality communication with the customer.

To schedule a Jones&Bonevac Agency Input Boot Camp or to learn more about our other Consulting Services, please email us at: info@jonesandbonevac.com.