This is the #1 question we hear from marketers. To help them write a great brief each time, every time, BriefLogic offers the following:
CUSTOM-DESIGNED BRIEFING TEMPLATES
Templates alone cannot guarantee the quality of input that goes into a brief. But they can help organize and prompt for critical information. And templates can help frame a story that is both meaningful and inspirational to your creative team. BriefLogic brief templates differ from other alternatives in three key areas:
BriefLogic templates don’t simply provide a blank space for input . . . they include prompts that frame the information being sought to help facilitate the quality of input your Creative Teams crave.
Marketers can reference the Rubric while they’re crafting their input. Managers can leverage the Rubric to evaluate briefs consistently and objectively.
Your entire marketing department will be managing not just to a common standard . . . but to a standard that is unsurpassed in the industry.
The BriefLogic Rubric reflects our unparalleled knowledgebase that comes from reviewing briefs from the world’s top advertisers each year.
Aligning your marketers around a common set of expectations is a critical step toward elevating the quality of your briefs. The Brief Rubric defines exactly what gold-standard input looks like for the core components of a brief, removing any ambiguity as to what level of information is expected.