MARKETERS ROUTINELY HEAR COMPLAINTS ABOUT THEIR BRIEFS . . .


Executives feel they’re not strategic or insightful enough, Creative Teams think they’re too short . . . or too long, and Marketers themselves feel briefs are evaluated too subjectively, not against an established standard. The truth is that few marketers have ever received formal training on how to write a brief. And although templates and process may be in place, they typically represent a hodgepodge cobbled together over multiple years and leadership.

BRIEFLOGIC OFFERS SERVICES IN FOUR KEY AREAS TO ADDRESS THE CHALLENGES FACED BY THE CORPORATE MARKETER:

CORPORATE TRAINING

BriefLogic’s training course “How to Write a Better Brief” has received rave reviews from marketing organizations and industry leaders such as Verizon, Microsoft, and Walmart.  This 6-8 hour onsite course reinforces the strategic importance of the brief, shares key lessons and examples from other Fortune 500 marketing departments, and provides actual hands-on writing experience in a fun, interactive setting.  

Click to learn more about our Corporate Training.

CUSTOMIZED BRIEFING TEMPLATES AND TOOLS

BriefLogic will custom-design briefing templates that not only reflect your current needs, but also leverage our cross-industry experience to incorporate best-in-class marketing practices.  In addition to Campaign and Master brief templates, BriefLogic has custom-designed over 60 unique Tactic-Specific templates for our clients recognizing that “one size doesn’t fit all” in this era of evolving media strategies.  

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BRIEFING PROCESS DESIGN

Successful briefs require quality content and strong stakeholder alignment.  This is an increasingly difficult challenge, however.  Matrixed organizations and frequent reorgs often break – or at least confuse – processes that worked in the past.  BriefLogic leverages our cross-industry experience to map your current process, identify gaps and help implement solutions to optimize your team’s briefing process.  

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BRIEFING CONTENT QUALITY ASSESSMENT

Utilizing BriefLogic’s proprietary Brief Rubric™, our team can assess brief quality at a granular level objectively and consistently, each time every time. Assessment scores are compiled and reported at regular intervals to highlight progress and identify areas requiring additional emphasis either at a department, manager, or individual level.  

Click to learn more about Brief Content Quality Assessments.