Media
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- 2009 Jones&Bonevac Client Input Study
- The State of Creative Briefs:
Jones&Bonevac commissioned a survey of senior executives from a broad range of US advertising agencies to assess the state of the creative briefing process. The survey was conducted by Greenberg Brand Strategy in July 2009 and captured responses from 260 executives at mid to large-sized agencies responsible for advertising, media, digital, event management or public relations.
Improving the way assignment briefs are initiated in a $310 billion industry —this report explains the research conducted in the 2009 Jones&Bonevac Client Input Study and offers potential solutions to avoid misdirected messages and wasted media buys.
BriefLogic is in the business of helping marketers and agencies increase their value and impact on their businesses in a measurable way. Our software ensures companies and agencies like yours create high quality, consistent input briefs for all marketing deliverables, so you speed both the process and quality of your marketing. Companies and agencies that use BriefLogic's tools and training are reaping significant savings by improving the quality of the input into for every marketing project. "Garbage in, garbage out" turns into "quality in, quality out" and marketing delivers consistent, measurable business results.
