Media
"Getting Ad Briefs Down to a Science: New Web service helps marketers create and manage assignments"
Published by: AdWeek – Date: June 14, 2011 – Author: Erin Griffith
"Agencies Should Demand Better Briefs From Their Clients"
Published by: Advertising Age – Date: May 27, 2011 – Author: Matt McDermott
"Marketers, Quit Blaming Your Agency – It's Your Brief at Fault"
Published by: Advertising Age – Date: May 23, 2011 – Author: Rupal Parekh
"Want More Out of Your Agencies? Write Better Briefs"
Published by: Advertising Age – Date: August 17, 2009 – Author: Rupal Parekh
"Go to War Against Wasted Marketing Spending"
Published by: Advertising Age – Date: December 17, 2008 – Author: Casey Jones
BriefLogic is in the business of helping marketers and agencies increase their value and impact on their businesses in a measurable way. Our software ensures companies and agencies like yours create high quality, consistent input briefs for all marketing deliverables, so you speed both the process and quality of your marketing. Companies and agencies that use BriefLogic's tools and training are reaping significant savings by improving the quality of the input into for every marketing project. "Garbage in, garbage out" turns into "quality in, quality out" and marketing delivers consistent, measurable business results.
