“Want More Out of Your Agencies? Write Better Briefs”
Published by: Advertising Age – Date: August 17, 2009 – Author: Rupal Parekh
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Execs at Top Shops Say Clients Are Unclear About What’s Expected, Leading to Lots of Wasted Time.
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Write Better Briefs (AdAge).pdf
“Go to War Against Wasted Marketing Spending”
Published by: Advertising Age – Date: December 17, 2008 – Author: Casey Jones