AdAge Front Page Article on How To Be Better Client Lists Clearer Briefs as Number 1 Tip
Font page article in January 9, 2012 issue of AdAge lists better briefs as #1 tip on how to be a better client. We couldn’t agree more.
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Extremely insightful article on defining entrepreneurs at Inc.com
If you are an entrepreneur, or if you know an entrepreneur or two (or a dozen) do not miss this article about what defines them in Inc Magazine. It is as though a brilliant Account Planner wrote a psychographic profile of entrepreneurs.
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Co-Founder Casey Jones in AdAge on Agency Incentive Compensation
Wish I’d had room to use more Intel examples in today’s AdAge piece, not to mention the dozens of right and wrong ways to do this from work with Microsoft, Dell, Oracle, etc. . . .
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Source Credibility: The Dark Matter of the Marketing Universe
Understanding the source credibility issue is more than just a challenge that new brands or companies face. It’s essential to understanding brand development in the first place. In the spirit of making a case for opening our professional minds to be less resistant to breakthroughs, consider this. Lack of source credibility often creates extraordinary resistance to breakthroughs in many fields if the ideas originate outside of the “club” of their profession.
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Marketing makes two of top 10 most hated jobs
Two of the top ten most hated jobs are in Marketing. “Lack of direction” cited as a primary issue. Cue BriefLogic. Think Your Job Is Bad? Try One Of These!