AdAge Front Page Article on How To Be Better Client Lists Clearer Briefs as Number 1 Tip
Font page article in January 9, 2012 issue of AdAge lists better briefs as #1 tip on how to be a better client. We couldn’t agree more.
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Source Credibility: The Dark Matter of the Marketing Universe
Understanding the source credibility issue is more than just a challenge that new brands or companies face. It’s essential to understanding brand development in the first place. In the spirit of making a case for opening our professional minds to be less resistant to breakthroughs, consider this. Lack of source credibility often creates extraordinary resistance to breakthroughs in many fields if the ideas originate outside of the “club” of their profession.
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Another plea for clarity. This time . . . from agencies.
Contact Reports used to be an industry standard. Failure to produce one after a client meeting could be a mortal sin for an agency account or project manager, especially if that failure led to a miscommunication that cost the marketer money.
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Time Magazine quote: To make progress we must be able to imagine alternative realities, better ones, and we need to believe that we can achieve them.
BriefLogic is inherently optimistic about the communications industry. We believe in the capacity of marketing and agency executives to care about the quality of their planning and to become more proficient at it.
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The Case For Agency Interface Software: BriefLogic.com’s 2011 CM Summit Launch Presentation Video
Spend 21 minutes with us as John Battelle introduces CEO Casey Jones following the morning keynote address by BriefLogic’s first client, Microsoft SVP Mich Mathews.