Casey Jones is a 20 year veteran of global marketing field. A former Vice President of Global Marketing at Dell, Casey has also served as Chief Strategy Officer for the global technology practice of the world’s largest agency, McCann Worldgroup, working with clients that included all of Microsoft’s business groups as well as Intel and HP.

Although an Agency CEO for many years, Casey’s first passion in the marketing field has been the development of breakthrough messaging strategies and technologies. Casey has developed global and national marketing campaigns for both business to business corporations as well as hotels, restaurants, consumer package goods, financial services and technology corporations and worked in all mediums of marketing communications from Super Bowl television to web site development and high-impact direct mail. Between consulting assignments with Microsoft and Dell, Casey resides in Austin, Texas where he is currently at work with Dr. Daniel Bonevac, former head of the department of Philosophy at University of Texas, on their first book together titled “Jones&Bonevac on Advocacy.”

Daniel Bonevac is a Professor of Philosophy at the University of Texas at Austin. He was born in Pittsburgh, Pennsylvania, majored in philosophy at Haverford College, and got his MA and PhD in philosophy from the University of Pittsburgh, working primarily with Wilfrid Sellars, Gerald Massey, and Carl Hempel.

Professor Bonevac’s research focuses on the intersection of metaphysics, philosophical logic, and ethics. His first book, Reduction in the Abstract Sciences, received the Johnsonian Prize from The Journal of Philosophy. He has written four other books—Deduction, The Art and Science of Logic, Simple Logic, and Worldly Wisdom— and edited or co-edited three others— Today’s Moral Issues, Beyond the Western Tradition, and Understanding Non-Western Philosophy. In addition to the book he is publishing with Casey Jones, he is currently writing a book on moral reasoning entitled Ways of the World, and editing a volume, Introduction to World Philosophy, with Stephen Phillips, which will soon be published by Oxford University Press.

Professor Bonevac’s recent articles include “Against Conditional Obligation” (Noûs, 1998), “Sellars v. the Given” (Philosophy and Phenomenological Research, 2002), “Reflection Without Equilibrium” (Journal of Philosophy 2004), “Free Choice Permission Is Strong Permission” (Synthese, 2005, with Nicholas Asher), and “The Conditional Fallacy” (Philosophical Review, 2006, with Josh Dever and David Sosa).