Comments on: Call for Entries! How Would You Define the Word “Brand?” http://www.brieflogic.com/blog/?p=132 Formerly Jones&Bonevac Blog Thu, 26 Aug 2010 22:03:29 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Tom Nocera http://www.brieflogic.com/blog/?p=132&cpage=1#comment-531 Tom Nocera Tue, 16 Feb 2010 12:03:28 +0000 http://jonesandbonevac.com/blog/?p=132#comment-531 Your brand is sum total of every perception of any product, service, individual or organization and it resides in the minds of people as the result of interactions or sensory stimulating impressions. It is both fragile, and costly to repair. Your brand is sum total of every perception of any product, service, individual or organization and it resides in the minds of people as the result of interactions or sensory stimulating impressions. It is both fragile, and costly to repair.

]]> By: Leslye http://www.brieflogic.com/blog/?p=132&cpage=1#comment-266 Leslye Fri, 11 Dec 2009 03:32:12 +0000 http://jonesandbonevac.com/blog/?p=132#comment-266 A brand is a relationship. A set of experiences. A promise. A brand is a person's gut feeling about a product, service or organization. It is not a logo, an identity or a product. It's not what YOU say it is. It's what THEY say it is. - Marty Neumeier, The Brand Gap A brand is a relationship. A set of experiences. A promise.

A brand is a person’s gut feeling about a product, service or organization. It is not a logo, an identity or a product. It’s not what YOU say it is. It’s what THEY say it is. – Marty Neumeier, The Brand Gap

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