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	<title>BriefLogic Blog</title>
	<link>http://www.brieflogic.com/blog</link>
	<description>Formerly Jones&#38;Bonevac Blog</description>
	<lastBuildDate>Wed, 18 Aug 2010 20:23:49 +0000</lastBuildDate>
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		<title>How to Increase Marketing ROI the Easy Way</title>
		<description><![CDATA[If you would like assistance determining your overall ROI, and figuring out how to dramatically improve all your marketing efforts, contact us at info@brieflogic.com for a 30 minute conversation.]]></description>
		<link>http://www.brieflogic.com/blog/?p=191</link>
			</item>
	<item>
		<title>Recommended reading: &#8220;How Marketers Can Reduce Tension in Managing Multiple-Agency Relationships&#8221;</title>
		<description><![CDATA[Highly approve of this recent AdAge article outlining five &#8220;best practices&#8221; for improving the client-agency relationships. Only one thought I&#8217;d like to add. It isn&#8217;t just the &#8220;creative brief,&#8221; but rather ALL briefs that need attention. Original article at: http://adage.com/columns/article?article_id=144550
]]></description>
		<link>http://www.brieflogic.com/blog/?p=186</link>
			</item>
	<item>
		<title>AAI and BriefLogic Team to Create Industry’s First Comprehensive Agency Engagement Analysis</title>
		<description><![CDATA[Where AAI has experience in making sure that every single dollar that a marketer’s agency spends is accounted for, BriefLogic makes sure that it is directed properly at the front end of the process. AAI provides comprehensive audits of agency spend after-the-fact, and BriefLogic provides briefing tools, audit services, and agency input training to give marketers and agencies confidence that waste and inefficiency don’t occur on the input end. ]]></description>
		<link>http://www.brieflogic.com/blog/?p=183</link>
			</item>
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		<title>Kudos from Media in Asia on the ANA Presentation</title>
		<description><![CDATA[Nice blog post from Media Asia &#8211; http://bit.ly/cuN8GH rating the joint BriefLogic/Microsoft bit at the ANA &#8220;one of the most introspective and interesting presentations&#8221; of the event. Great response in general from a lot of corporations attending the event, including General Mills, 3M and American Express. Thanks and compliments to co-presenter Bruno Gralpois of Microsoft.
]]></description>
		<link>http://www.brieflogic.com/blog/?p=181</link>
			</item>
	<item>
		<title>Jones&amp;Bonevac Becomes BriefLogic</title>
		<description><![CDATA[When Dr. Daniel Bonevac and I started Jones&#38;Bonevac with Deon Lewis and a handful of other sharp marketing executives, we did so in response to a growing need for our specialized agency management consulting services. The solutions we developed soon became more than brains for hire. We developed specific products and services aimed at scaling [...]]]></description>
		<link>http://www.brieflogic.com/blog/?p=174</link>
			</item>
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		<title>Oliver Twist and Bud Light: How the client/agency input process can help save campaigns from becoming orphans.</title>
		<description><![CDATA[








In a recent article on Budweiser’s scrapped “Drinkability” campaign (Ad Age, March 15 2010, “Bud’s big blunder: letting consultants run away with brand) Jeremy Mullen examines the growing influence management consultants have over creative agencies. As Mr. Mullen writes, “Management consultants popping up in marketing isn’t exactly new.” However, he concludes “the degree to which [...]]]></description>
		<link>http://www.brieflogic.com/blog/?p=163</link>
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		<title>Drafting a New Blueprint for the Client-Agency Relationship</title>
		<description><![CDATA[Avi Dan, CEO of Avidan Strategies recently wrote a CMO Strategy article for AdAge titled, “As Shops Transform, Marketers Must Adapt Too: CMOs Must Draft a Blueprint for the New Client-Agency Relationship and Redesign Their Role.”
In the article, Mr. Dan expresses the shift in compensation from the model established at the dawn of the industry [...]]]></description>
		<link>http://www.brieflogic.com/blog/?p=159</link>
			</item>
	<item>
		<title>Attention Agencies: What Happened To Contact Reports?</title>
		<description><![CDATA[Not that long ago, when agencies invested enough in themselves to have a point of view about account management, the training to make sure it was understood, and the management focus to make sure teams adhered to agency principles, there was this simple tool called a Contact Report.
You may be young enough— in fact your [...]]]></description>
		<link>http://www.brieflogic.com/blog/?p=152</link>
			</item>
	<item>
		<title>How Checklists Can Improve Marketing Efficiency</title>
		<description><![CDATA[The January 15, 2010  issue of The Week published an excerpt from a book titled, The Checklist Manifesto, by Atul Gawande. He is a surgeon by trade and found that in his profession human error would be avoided by a simple solution: checklists. He ends the article by saying medicine isn&#8217;t the only field where [...]]]></description>
		<link>http://www.brieflogic.com/blog/?p=146</link>
			</item>
	<item>
		<title>Don&#8217;t Dread Procurement in 2010</title>
		<description><![CDATA[The following post is in response to the AdAge article titled, &#8220;Planning Your Next Move in Ad Land: The Challenges and Pitfalls Ahead for the Industry 2010.&#8221;
The most successful agencies in the next decade will not be averse to procurement executives. They will neither think &#8220;dreaded procurement,&#8221; nor dread the questions posed by procurement. They [...]]]></description>
		<link>http://www.brieflogic.com/blog/?p=142</link>
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