Writing a brief is one of the most strategic and important responsibilities a marketer will undertake during their career. A brief must deliver on business and communication objectives that help determine the success of the entire company. A brief commits valuable assets and sets into motion precious resources both internally and externally. And a brief dictates the voice and face that a company puts forward to its customers. But for all of this, briefs are often viewed as a tactical chore . . . a “necessary evil” that receives little formal attention or support within the industry. BriefLogic was founded in 2009 to address exactly this gap.