Success can be simple
If you transform the quality of marketing input for your agency teams, you will transform marketing for your company
BriefLogic is the most experienced company in this growing field. If you want to change the trajectory of your career, or help transform marketing at your company, we can help. We have over 10 years and $7 billion dollars of experience in first-hand briefing analysis. We have trained and coached over 1500 marketers. We have created best-in-class tools, processes and helped companies like Google, Verizon, Microsoft, Whirlpool, Intel and Visa.
Although most of our tools are free to those we train (for the duration of their careers) we approach helping transform agency input on a project basis. We can improve your existing digital tools, or customize planning and briefing templates to fit your company. Then, we coach your mission-critical teams to craft them with pride.
Here is why it matters
With respect to agency input, the current state of agency input is in a downward spiral. In a recent survey of 1,731 respondents in 70 countries, agencies rated recent briefs they have received as “unfocused, unclear, thoughtless, dull or useless.” You can reverse that trend for your staff and your company.
improve your input economics
The status quo in agency input can change. Most in-house and external agency work begins with some kind of briefing document. It may be as complex as a campaign plan or simple as an email campaign. It may be called a “campaign plan,” or a “marketing brief,” or a “creative brief.” Regardless of the label, global research has proven that the biggest problems agency teams face is the quality of the direction they are given before work begins. To quote IBM, “garbage in equals garbage out.” Persistently poor input means all of your agency teams have the odds stacked against them. We can change the odds in as little as six weeks.
locating success starts with a better compass
We call our sprints “compass projects.” Our purpose is leave each marketer with a methodology to help them find success for the rest of their career. Our work is based on our team’s experience managing billions in marketing spend, and in a dozen years developing the global best-practice approach we use today.
We help marketing teams connect with latent resources within your company
and we help free up agency teams to do their best work in far less time
Agency teams should be supporting sales, dreaming up big ideas and solving marketing problems. Instead, they spend over half their time doing re-work, searching for clarity, seeking inspiration from too little data or being overwhelmed with product messaging unconnected to compelling insights.
Speaking of agency teams
If you are agency-side and worried about losing a vital account or letting down marketers who are driving the work, there is a good chance we can help. We provide training and quantitative input analysis for agency leaders and marketers who want deeper and more successful partnerships.
BriefLogic helps your teams make sure that all agency work is linked to the right goals and the relevant insights. We help most when we are coaching teams on agency briefs for critical campaigns or launches.
We are the fastest strategic planners in the world
If you need to outsource an important campaign brief or pitch strategy because all of your strategic thinkers are keeping the planes flying and the trains running on time – we can help there as well.
we have the blueprints to improve every brief to every agency team
BriefLogic doesn’t just train marketers and strategists to write better campaign plans and briefs, we do it by coaching them through projects you select as a priority. Our core briefing templates are used by thousands of marketers and agency teams. They are customized for your business. They were created with real-world expertise in global agency and senior marketing leadership roles. They are a vital tool to help you drive measurable increases in the performance of all work your teams do. BriefLogic helps save marketers time and effort, and helps agency teams, whether in-house agencies or traditional ones, to spend more time on work that works.
the single best reason to Get in Touch
While engaged with you, we become hands-on contributing members of the virtual teams with whom we work. We work in fast sprints against clear objectives. Because we have worked on thousands of briefs, we can help your managers identify the uncut diamonds hiding in mountains of raw data. When you invest in the kind of briefing training that BriefLogic does, it is very much like adding senior brand, messaging and media planning strategists to your team for free.
"We knew we needed help with our briefs, so we hired BriefLogic. I’m very glad we did. They came in and made an immediate impact. BriefLogic not only helped Intel to raise our marketing input standards, they coached crucial briefs in real time. In eight weeks, they trained over 100 global product marketers, online in small groups, on how to author and curate better agency briefs. Their improved tools and training was crucial. It helped our marketing organization apply best practices to get more impactful work from our agencies. Intel better understands how to drive ROI and save money by honing in on the right key insights and the right messaging before the first agency hour can be wasted. I highly recommend BriefLogic to any corporation looking to transform their marketing."